Alias Encore, Inc. Announces Open Beta for New Self-Service Domain Enforcement and Management System
January 27, 2010
FOR IMMEDIATE RELEASE:
Aliso Viejo, CA (January 27, 2010) – Alias Encore, Inc. announced today that it has begun accepting applications from those interested to gain early access to the firm’s new self-service Domain Enforcement and Management System through a public beta program.
“We couldn’t be more excited about this new system,” said Graham MacRobie, President and CEO of Alias Encore. “We’ve taken years of experience and distilled it into a fully integrated platform that makes domain enforcement and management a breeze, even for those with limited exposure to the space. In the process, we’re fundamentally changing the industry economics that have previously made large-scale domain enforcement impractical.”
Key features of the new system include:
- Full-Featured Analysis Tools – the system allows users to easily find potentially infringing domain names, and then prioritize actions based on the nature of the infringement or the projected traffic for each name. Law firms or others that manage multiple accounts are able to work within a single account, or across multiple accounts and brands for additional efficiency.
- Uniform Domain-Name Dispute-Resolution Policy (UDRP) Construction Kit – drafting and filing a UDRP used to require the expertise of an attorney or the assistance of a specialist firm such as Alias Encore or CitizenHawk. Now, companies can easily create their own UDRPs online, start to finish, with just a few clicks. Sophisticated algorithms ensure that the finished result not only complies with all of the applicable standards, but also accurately represents the key issues surrounding each unique case.
- What-You-See-Is-What-You-Get (WYSIWYG) UDRP Editor – users can avail themselves of the system’s built-in UDRP templates to easily create filings for the National Arbitration Forum (NAF) or the World Intellectual Property Organization (WIPO), or they can use the system’s inline editor to customize the document as they see fit, even creating templates of their own for other types of domain-centric documents including demand letters, litigation pleadings, and more.
- Clause and Citation Library – a large and growing collection of battle-tested clauses and UDRP decision citations are ready to drop into a case, making research considerably simpler. Of course users can edit these or add their own. Also, each clause can reference a Boolean logic expression which controls the circumstances under which the clause appears in the final document. The system’s standard templates already include a rich set of clauses to cover a wide variety of common situations, meaning many users will never need to concern themselves with these details, but the flexibility will be of interest to attorneys and other power users.
- PDF Document Assembly Including Exhibits – UDRP filings and other domain disputes, particularly in complex cases, can have extensive exhibits including screenshots, WHOIS records, and more. The system automates the collection of these elements, and then ensures that the appropriate exhibits appear in the finished document.
- Domain Portfolio Management – easily manage a large portfolio of domain names, even across multiple registrars, without having to transfer any of the domain names to a different registrar. The system provides integrated domain forwarding and traffic monitoring features, making it simple to make traffic-based renewal decisions and to ensure that all domains resolve to an appropriate location. Never accidentally drop a UDRP-won domain again!
In summary, Alias Encore’s new system is intended to be a self-service, soup-to-nuts platform that allows brand holders to finally take full control of their domain portfolio, including enforcement actions. Intellectual property law firms will also find value in the system, particularly in the ability to drastically reduce the complexity of constructing UDRP and other domain-dispute documents on behalf of their clients, as well as in the ability to easily cost-justify enforcement actions through traffic and resultant revenue projections.
Final pricing has not been determined, but Alias Encore expects to offer the new system at a per-UDRP price point considerably below other methods of drafting UDRPs. Although Alias Encore intends to continue offering its CPA-based pricing model for interested parties, this new flat-rate model requires no time commitment, no contract negotiation, and can be implemented to compliment current domain recovery efforts.
The system is expected to be generally available to the public on Monday, March 1, 2010. Until then, anyone interested in participating in the free public beta should send an email with contact information to beta@aliasencore.com.
Alias Encore is not a law firm and does not offer legal advice. Although UDRP complaints are not technically considered legal documents, users of Alias Encore’s UDRP Construction Kit are strongly encouraged to seek the advice and review of a qualified professional prior to filing.
CitizenHawk, National Arbitration Forum, and World Intellectual Property Organization are trademarks of their respective holders.
About Alias Encore, Inc.
Alias Encore is squarely focused on helping companies increase highly qualified traffic to their websites through the strategic acquisition of misspelled domain names. It is no longer sufficient for a company to own only the domain name that exactly matches their trademark. This is because significant revenues are being surreptitiously diverted to competitors through literally millions of “typosquatting” sites that seek to improperly capitalize on the accidental keystrokes of unsuspecting Internet users. Alias Encore puts a stop to this domain name fraud, dramatically increasing revenues as a direct result.
Alias Encore was founded in 2008 and is privately held. The company’s headquarters are in Aliso Viejo, California. For more information, please visit http://www.aliasencore.com.
CONTACT:
Media Relations
Alias Encore, Inc.
(866) 608-8202 phone
(866) 810-7656 fax
media@aliasencore.com
http://www.aliasencore.com
FreeCreditReport.com Wins 1,017 Domains in Largest Ever UDRP
November 13, 2009
The National Arbitration Forum (NAF) published a historic domain dispute decision late Thursday awarding 1,017 cybersquatting domain names to FreeCreditReport.com. The complaint was filed by ConsumerInfo.com, owner of FreeCreditReport.com, through a process called the Uniform Domain-Name Dispute-Resolution Policy (UDRP), and is believed to be the largest case in the ten years since the UDRP was first enacted. The complete decision is available here.
Interestingly, FreeCreditReport.com was represented in the case by a company called CitizenHawk, Inc., which is not a law firm as would be typical. CitizenHawk and other similar firms such as Alias Encore, Inc. specialize in the automated creation of UDRP complaints using proprietary software, enabling brand holders to enforce their trademark rights at an otherwise infeasible scale.
“The exhibits for this UDRP would have been thousands of pages long, making the case nearly impossible to construct manually,” said Graham MacRobie, CEO of Alias Encore. “Companies have been playing a losing game of Whac-A-Mole with cybersquatters for years, and this case serves as an excellent demonstration of the role automation can play in leveling the playing field by going after huge chunks of infringing names at once.”
Representatives for FreeCreditReport.com and CitizenHawk were not reached for comment.
The disputed domain names were all slight misspellings of FreeCreditReport.com (such as ereecreditreport.com), or they included FreeCreditReport spelled correctly within a longer domain (such as 1-800-freecreditreport.com). The respondent in the case is a firm called Netcorp LLC which had previously lost one other UDRP case in 2005. Unlike that previous case, Netcorp chose this time to represent itself rather than engage the services of a domain industry attorney such as Ari Goldberger or John Berryhill – an interesting and perhaps telling decision considering the complexity of the case.
Further complicating the case was a tussle over the perceived “generic” nature of the brand FreeCreditReport.com. Netcorp argued that “the disputed domain names are comprised of common, descriptive terms and as such cannot be found to be confusingly similar to Complainant’s mark.” Ultimately, NAF’s panelist deferred to the United States Patent and Trademark Office which had previously reviewed and approved FreeCreditReport.com’s trademark application.
It would seem that this decision sets or reinforces a fairly strong precedent that trademark holders may be entitled to, not only to the domain name that exactly matches their trademark, but also to a wide swath of other domain names including nearly every possible misspelling or other variation of that trademark, potentially even if the trademark is comprised of generic words.
Commission Junction Awards Alias Encore, Inc. Performer Status
November 4, 2009
FOR IMMEDIATE RELEASE:
Aliso Viejo, CA (November 4, 2009) - Alias Encore, Inc. announced today that it has been awarded Performer status by Commission Junction.
“Commission Junction is delighted to welcome Alias Encore to Commission Junction’s Performer (CJP) Program. The CJP program is designed for publishers who have a proven track record of delivering results, who work ethically within the CJ Marketplace and want to expand their affiliate relationships,” said Nicole Fini, Publisher Account Director at Commission Junction. ”We look forward to working with Alias Encore at the CJP level to increase their revenue potential and establish long-term partnerships.”
“We’re honored to become a Performer,” said Laura Thompson, Director of Business Development at Alias Encore, Inc. “Commission Junction has been a fantastic partner and we look forward to continuing the relationship and building on the success we’ve had so far.”
Alias Encore partnered with Commission Junction earlier this year, working closely with the Publisher Development team. “After seeking out and recruiting this publisher for management under the publisher channel development group, I quickly realized the potential their business had to offer in the affiliate space,” said Angela Mihalakopoulos, Business Development Manager / Publisher Channel Development at Commission Junction. ”Their team is extremely responsive, very engaged and was always open to our strategic suggestions. They treated us like an extension of their team and offered full transparency to our advertisers. They’re a valuable publisher and have a great offering for our advertiser clients.”
‘We’re thrilled,” said Graham MacRobie, President and CEO of Alias Encore, Inc. “We’re lucky to work with Commission Junction–a great company with great people–and we’re going to continue offering their advertisers the best typo domain-recovery service for the best price.”
About Commission Junction
Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for clients.
About Alias Encore, Inc.
Alias Encore is squarely focused on helping companies increase highly qualified traffic to their websites through the strategic acquisition of misspelled domain names. It is no longer sufficient for a company to own only the domain name that exactly matches their trademark. This is because significant revenues are being surreptitiously diverted to competitors through literally millions of “typosquatting” sites that seek to improperly capitalize on the accidental keystrokes of unsuspecting Internet users. Alias Encore puts a stop to this domain name fraud, dramatically increasing revenues as a direct result.
Alias Encore was founded in 2008 and is privately held. The company’s headquarters are in Aliso Viejo, California. For more information, please visit http://www.aliasencore.com.
CONTACT:
Media Relations
Alias Encore, Inc.
(866) 608-8202 phone
(866) 810-7656 fax
media@aliasencore.com
http://www.aliasencore.com
Alias Encore, Inc. and CitizenHawk, Inc. Bury the Hatchet in Santa Barbara
September 23, 2009
FOR IMMEDIATE RELEASE:
Aliso Viejo, CA (September 23, 2009) – Alias Encore, Inc. announced today that representatives from both Alias Encore and CitizenHawk met privately last week in Santa Barbara in an effort to reduce tensions between the two companies.
“We’ve been competing hard, and I’ll be the first to admit that we haven’t always been civil. Ours is a small industry, and I’m hoping this meeting will be the beginning of improved relations between our firms, even as we agree to continue competing,” said Graham MacRobie, President and CEO of Alias Encore. “Certainly, I have a new respect for my colleagues at CitizenHawk.”
“It will help strengthen our unique vertical moving forward for sure,” said Joe Doretti, Director, Business Development at CitizenHawk.
About Alias Encore, Inc.
Alias Encore is squarely focused on helping companies increase highly qualified traffic to their websites through the strategic acquisition of misspelled domain names. It is no longer sufficient for a company to own only the domain name that exactly matches their trademark. This is because significant revenues are being surreptitiously diverted to competitors through literally millions of “typosquatting” sites that seek to improperly capitalize on the accidental keystrokes of unsuspecting Internet users. Alias Encore puts a stop to this domain name fraud, dramatically increasing revenues as a direct result.
Alias Encore was founded in 2008 and is privately held. The company’s headquarters are in Aliso Viejo, California. For more information, please visit http://www.aliasencore.com.
CONTACT:
Media Relations
Alias Encore, Inc.
(866) 608-8202 phone
(866) 810-7656 fax
media@aliasencore.com
http://www.aliasencore.com
Graham MacRobie Invited to Join Commission Junction’s Publisher User Group
September 14, 2009
FOR IMMEDIATE RELEASE:
Aliso Viejo, CA (September 14, 2009) – Alias Encore, Inc. announced today that Graham MacRobie, its President and CEO, has been invited to join Commission Junction’s Publisher User Group (PUG).
“I’m thrilled at the opportunity,” said MacRobie. “I consider Commission Junction to be a critical business partner, and this is a fantastic venue to strengthen that relationship. I’m honored to be included.”
According to Commission Junction, PUG presents a forum for their clients to have a direct feedback channel to CJ’s Publisher Development and Product Development teams, insight into CJ’s company direction, as well as influence on CJ with innovation and new ideas.
About Alias Encore, Inc.
Alias Encore is squarely focused on helping companies increase highly qualified traffic to their websites through the strategic acquisition of misspelled domain names. It is no longer sufficient for a company to own only the domain name that exactly matches their trademark. This is because significant revenues are being surreptitiously diverted to competitors through literally millions of “typosquatting” sites that seek to improperly capitalize on the accidental keystrokes of unsuspecting Internet users. Alias Encore puts a stop to this domain name fraud, dramatically increasing revenues as a direct result.
Alias Encore was founded in 2008 and is privately held. The company’s headquarters are in Aliso Viejo, California. For more information, please visit http://www.aliasencore.com.
CONTACT:
Media Relations
Alias Encore, Inc.
(866) 608-8202 phone
(866) 810-7656 fax
media@aliasencore.com
http://www.aliasencore.com